Posted on January 21, 2009 - by Mark Zonda

This band is fucking right!

“Please don’t tell me I’m your friend. I’m NOT your friend”

Cloudberry Records seems to hold a strong controll on what’s cool or not on the new-lo-fi-c86 revival. Delays, catchy melodies, stereophonic guitars, week voices melting a subtile taste for poetry with teenage dramas. We had the chance to interview Cloudberry’s headmaster Roque on which bands he tought were the best to represent his label’s rooster. Some names came out, and one of these were “The Pains Of Being Pure At Heart”. Each song a perfect manifesto on what’s the essence of nowaday’s home-made indie scene.

The band poped up to the world thank the 13th release for Cloudberry mini cds being noticed for their single “This love is fucking right!”, although each of the three song on this little work could be perfectly considered a valuable A-Side.

Strange enough to say, Alex, Kip, Kurt and Peggy don’t come from Sweden. They’re American, and their noisy pop seems to kill everybody’s heat till they casually decided to start a band on a birthday party. Moste efficient dart: “Everything With You”, by Slumberland Records for US and Fortuna POP in Europe.

It’s not hard to say that every move from “The Pains of Being Pure At Heart” are driven by a genuine love for music and a tragicomic vision of the World. In the end, they are not just fishing for strange teenagers wating for deat at 19, but they sure know how to hook’em.

The band seems to invest a lot of resources on their project, going from birthday gifts to “wedding presents“. Now they’re finally out with a first complete self-titled work. Go and get it.

The Pains Of Being Pure At Heart – “Orchard of my eye”

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